Mazda Sponsors SXSW
Sponsorships are important aspects in making big events happen. They make it possible for events to be more successful and overall more fun. That’s why we are excited to announce that now Mazda sponsors SXSW in Austin starting next year and lasting until 2017. This is a huge event in Austin that people come from all over the nation to attend. Mazda is going to be able to connect with a huge audience and hopefully make the festival even more successful.
SXSW is an event that acts as a tool for creative people and the companies they work with. It brings together films, music and interactive technologies. The festival first started in 1987 and has gotten bigger and better since then. Mazda is a good fit for the festival because Mazda customers are interested in the same type of innovations that the festival representations. Mazda drivers tend to be interested in film, music and interactive technology so this is a perfect match. Both the festival and Mazda help represent forward thinking.
Mazda is constantly coming up with new ways to make their vehicles even better. Some of their recent developments is their integration of Apple CarPlay and the inception of SKYACTIV technology. Apple CarPlay is a new and more convenient way to use your iPhone on the go. It enables drivers to get directions, make calls, send and receive messages and listen to music all through an easy-to-use interface right in your Mazda. The SKYACTIV technology is a Mazda exclusive feature that has better environmental performance, reduces fuel consumption and emissions without compromising driving performance. SKYACTIV is a way of using the maximum energy for every drop of fuel.
Here at Mazda of Lodi, we are excited to see how involved Mazda will be with SXSW. We will keep you updated on everything Mazda will do with this new sponsorship. If you want to check out Mazda’s innovative vehicles, schedule a test drive at Mazda of Lodi!