Mazda College Marketing Project

The Cathedral of Learning at the University of Pittsburgh saw the release of paratrooper toys as part of students’ Mazda college marketing project.

What do you get when you combine 22 college students, a $3,000 budget, and one of the most innovative auto makers in the business today? You get a unique educational experience highlighting the future minds of America and the 2014 Mazda3.

As part of a semester-long Mazda college marketing project, 22 senior students at the University of Pittsburgh coordinated to develop an integrated marketing program for the popular Mazda3. Pitt is one of seven colleges currently working with Mazda to bring students in touch with real-world product marketing. Read the rest of this entry >>

Alfred Morris 1991 Mazda

First cars can be difficult to let go of. A driver’s first car maintains a sense of symbolism that is not easily overlooked. The first feelings of freedom and the promises of adulthood can easily create a sentimental attachment. Nonetheless, breakdowns or increased costs of ownership often divorce a driver from the car of their youth. Not so for Washington Redskins’ running back Alfred Morris and his 1991 Mazda 626. Read the rest of this entry >>